The metro in Kyiv, Ukraine’s capital city, is offering free rides to people who can recite a poem by Taras Shevchenko.
Shevchenko died in exile in Russia after being convicted of using the Ukrainian language in his work (the Imperial Russians seriously disliked people using their native languages).
Ukraine has a massive literary heritage – some of “Russia’s” most famous literary figures are actually Ukrainian.
I cannot imagine this poetry-for-free-trains idea working in most countries! One article about it is here:
(One day – probably in about 1600 years – the Western media will catch up with post-Soviet Eastern Europe and start calling Ukraine’s capital city KYIV instead of “Kiev”!)