Mills & Boon woos new readers

Historical_Romance_Front-Back-PaperbackMills & Boon woos new readers

This article has been doing the rounds of the romance community social media since late last week, but in case you haven’t seen it yet:

Mills & Boon woos new readers

Mills & Boon has revealed a “huge” relaunch lined up for January, the first facelift for the brand in a decade. The rebrand features a sleeker logo and revamped covers, refreshed point-of-sale material, a beefed-up book club and the brand’s first engagement with the blogging community. There will also be a raft of commercial partnerships and retail promotions for the romance imprint which will go live on 1st January.

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One thought on “Mills & Boon woos new readers

  1. Pingback: The Week: 2nd – 8th October – Sonya's Stuff

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