The more I think about this insane trademark saga in the publishing world (actually, now there’s more than one word at stake), the more I think some authors are totally misguided.
Why would you want to steal a word from everyone else? Even if you write twenty books using the word in the title, people aren’t only going to want to read YOUR books.
People want variety. Even when they’re sticking to a particular genre, they still want variety! If I read a great book with a certain theme, I go looking for books by other authors with similar themes.
So, what if someone else has the word “cocky” in their book title? So what if I read another “cocky” book first? What if once I’m finished reading that one I search for the word and discover yours?
It’s a GOOD thing to have many options. Readers (and romance readers more than others) read so many books they go to social media platforms to beg for help finding MORE of the type of book they want!
I don’t just want ONE romantic suspense book about a reunited couple; I want THOUSANDS. I don’t want ONE historical romance about a Victorian self-made man; I want THOUSANDS.
Literally the only reason to trademark simple words and force others’ books to be removed from sale is greed. But it’s counterproductive.