The trademark wars continue, with another author attempting to steal another word out from under everyone in publishing.
While the trademarking of the word “cocky” did set a dangerous precedent, the trademarking of the word “forever” seems even more worrying, and certainly more restricting. However, that’s exactly what seems to be happening as I type.
Despite what every article under the sun said, cocky is hardly a common word in book titles. Forever, on the other hand…
I’m not sure what has Heidi McLaughlin convinced she owns the word, but surely most people associate forever with a certain hit from Judy Blume in 1975, not any recent romances!