Now “Forever”?

The trademark wars continue, with another author attempting to steal another word out from under everyone in publishing.

While the trademarking of the word “cocky” did set a dangerous precedent, the trademarking of the word “forever” seems even more worrying, and certainly more restricting. However, that’s exactly what seems to be happening as I type.

Despite what every article under the sun said, cocky is hardly a common word in book titles. Forever, on the other hand…

I’m not sure what has Heidi McLaughlin convinced she owns the word, but surely most people associate forever with a certain hit from Judy Blume in 1975, not any recent romances!

Judy Blume Forever 1975 Young Adult Romance Vintage

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One thought on “Now “Forever”?

  1. Pingback: The Week: 21st – 27th May – Sonya's Stuff

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