The #cockygate saga has brought trademark trolls to the attention of the publishing world. The selfish practice of trademarking common words and phrases to shut out competition is not new, but it does seem to be getting more ridiculous every day.
Cocky, forever, rebellion – all words nobody should be able to “own”, and yet all words people are currently trying to take away from us (along with many others).
This weekend it came to light an application has been filed to trademark the word “big”.
Yes, really. BIG. A word that appears in titles all over the place, and has for as long as it’s been in existence (which is – oh – about 768 years).
I’m not sure what can be done about this, especially as most of the trademarks are coming out of the United States and not my own country, but clearly someone needs to put a stop to this nonsense.