So. Last week I got my first email advertising a Christmas book, and I’d just like to say something to authors:
Please don’t do that! Not in February!
I get it: you’re excited about your upcoming releases. I also get it: books are in the works a long, long time before they’re published.
However, the levels of panic that email caused! It’s FAR TOO EARLY to be talking about Christmas yet. It’s bad enough when the Christmas review books start turning up in June. And, because I also celebrate the old calendar Christmas season through January, we have literally only just taken down the decorations!
Please give us a few weeks to get into the new year before we start talking about the end of it!