More Trademark Issues

Fijians,_Raviravi,_Fiji,_Summer_2006

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I’m tired of people trademarking things. Sure, sometimes it’s a necessity, but this endless stream of stories about selfish people and selfish corporations stealing words and names out from under others makes me so angry.

In the news at the moment: a US business is trademarking the word “bula” – a word that belongs to Fijian culture. It’s probably bigger news in the Pacific than in America because Fiji is near us in Australia (and NZ etc.), and a Fijian holiday is practically a childhood rite of passage for Australian children (my first two overseas trips were to Fiji).

Bula is more than a word. It’s a greeting that is so synonymous with Fijian culture that it runs much deeper than semantics.

That some guy in Florida, in a *different hemisphere* now claims ownership of the word is… GRR!